I guess I have to add this. Recently, I knew this marketing expert who finished a book. It’s about marketing and he has 30 years of experience. And he teaches part time at a university I graduated from. If you look at the Amazon book review, it has a half dozen well crafted customer reviews. I won’t mention the title or author. But remember the dog food commercial, where the dog is running around thinking about bacon? I’ve given you a clue, folks.
What’s amazing is an email I received from an information product seller Bob Bly. It’s entitled The awful truth about Amazon book reviews. Here’s what he says in part:
- “In the marketing field, I frequently see large numbers of 5-star reviews for books by marketing gurus where I know for a fact the reviewers are cronies of the author.”
- “My second complaint with Amazon is that it seems, at least to me, that Amazon does not review the reviews – at least not carefully – before posting them. Example: I frequently see reviews that begin, ‘I haven’t read this book yet.’ Why should this be allowed to appear if the reviewer hasn’t even read the book? Can you imagine the book reviewer for the New York Times beginning a review by saying, ‘I haven’t read the book yet’?”
- “My third complaint with Amazon is that the system allows almost instant worldwide publication of reviews by thousands of reviewers who are in no way qualified to review the book in question.”
Bob goes on to say that on the New york Times or New York Review of Books, you need credentials. You need to be a subject matter expert of some sort. He’s also seen Amazon reviewers give a book one star? Why? Perhaps the book was shipped late, it had the wrong type set, etc. This can lower a book review.
What is Bob selling? He’s selling the “ The Amazon Best-Seller Technique”. Apparently, it’s where an author conducts a campaign to make his book a temporary best seller. It definitely works for Bob. I’ve seen books of his on Amazon. He’s actually a good writer.
Will the guy I know have a best seller like Seth Godin? Only time will tell. Seth recently wrote a blog column called “But it only works sometimes,”. He says this: “But amazing is what spreads.”
So this comic writer named Dan Slott decides to kill off the good Peter Parker. He puts the brain of the dying villain Otto Octavius into Spiderman’s body. It’s gotten the attention of USA Today, who recently wrote a column on it. One member at my local comic book store doesn’t think Dan is a good writer. They think Yorst on Avenging Spiderman is much better. Only time will tell if Dan has a best seller on his hands. And whether the marketing guru I know will become another Boy Bly or Seth Godin.
And here’s an interesting email I received from a spiritual writer:
“Is it a sheer coincidence that if we allocate numbers like 1 for A, 2 for B, 3 for C, the only word that adds up to 100 is:”
“A+T+T+I+T+U+D+E (1+20+20+9+20+21+4+5 = 100).”
“Isn’t it amazing!”
- WWSGD? What Would Seth Godin Do? (jaynoggle.wordpress.com)
- The top 10 blogs in the USA Kindle store (ilmk.wordpress.com)
- The rise of the 99-cent Kindle e-book (reviews.cnet.com)
- Best Seller “Power Communication: Secrets of the Alpha Male Book… (prweb.com)
- seth godin’s marketing mistake (jburg.typepad.com)
- Jack of all trades and master of some (blogdowntheborders.wordpress.com)