The Mystical Customer Marketing Mantra – March 6, 2008

What I am about to review is “top secret”. This is the secret mystical mantra all customers chant. If you can chant it, and “understand” it, you’re on your way to success. The mystical formula is WIIFM. Are you ready for the chant? Let’s chant it three times.

“What’s in it for me?”

“What’s in it for me?”

“What’s in it for me?”

Now that you chanted it, do you understand it? Great! Then you understand your customer.

Randy Kemp



One Response

  1. I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you.

    Jason Rakowski

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