Spirituality in the Business World – July 15, 2008

Success in business for me depends on three factors:

  1. Networking
  2. Marketing
  3. Spirituality

Now most people place emphasize on the first two components. During my visits with various church and secular career transition resources, whether it was the Latter Day Saints, Roman Catholic Church, Protestant churches, community career resource centers, or even professional organizations, like Right Management or Grey Haired Management, there was one common denominator: Networking will be 80% effective in finding work. And this is true also in finding customers in the small business arena.

Of course, the second secular component is marketing. Whether it is making calls, writing copy, etc., marketing will help spread the word, about what you do. And if you couple marketing with networking, the results will be far more effective. So that we are all on the same wavelength, let’s look at a definition of each term from an online dictionary.


  1. The act of buying or selling in a market.
  2. The total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.

Business Networking (from http://sbinfocanada.about.com/cs/marketing/g/busnetworking.htm)

Business networking is the process of establishing a mutually beneficial relationship with other business people and potential clients and/or customers.”

Now let’s discuss spirituality, and come up with a definition. It can be the answer to a question, I found on the web:

“What operates in human life with such character and power that it will transform us as we cannot transform ourselves, saving us from evil and leading us into the best that human life can reach, provided that we meet the required conditions?” (Henry Nelson Wieman)

So a definition of spirituality is “the state, quality, manner, or fact of being spiritual”. I would go on to elaborate that it is a process, and a definition is ” a systematic series of actions directed to some end” or “a continuous action, operation, or series of changes taking place in a definite manner”. Now process is different in various spiritual traditions. In the Protestant world, it is engaging in prayer. In Catholic and Eastern Orthodoxy Churches, it could be prayer, asking a saint for prayer, or attending mass. In the Sufi and Red Road (Native American) paths, emphasize is more on process. One can find a good article on Sufism at http://en.wikipedia.org/wiki/Sufi

But notice that there are processes, which the article describes, such as Dhikr and Muraqaba. In the Native American world, one goes into a purification ceremony called the Sacred Stone Peoples Lodge, where prayers are said, sacred songs are sung, healing is offered, and it is with a hot fire of steam and hot rocks. And this is just one ceremony they have. In Eastern Orthodoxy, they have the process of the Jesus Prayer (and other processes), and monks living on Mount Athos in Greece, are engaged in a process. When one goes to a Christian Science Church, they are engaged in a process, to understand the ideal world, through studying the Christian Scriptures, and the textbook Science and Health by Mary Baker Eddy. They are actually engaged in practices similar to Advaita and Jnana Yoga. There is a great website at http://www.lovebliss.eu/index.htm, which the author describes processes, on this way to Eastern enlightenment.

So if we couple spirituality with networking and marketing, the chances of success are far greater, than using only networking, or marketing, alone. As with Gestalt psychology, the whole is greater than the some of its parts.

Randy Kemp



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