Doctor, Doctor, Give Me The News
I am Doctor Mumbo Jumbo, and I will speak on the offer at http://www.selfawareness.com/SelfRealizationCourse.html. Now I did consult with my mentor, Swami Moochananda, and he had some things to say first. On the left there is a link entitled Stephen S. Sadleir, Shaktipat Master. It takes you to some assorted history, where Stephen studied many traditions, in a short period of time. Now if you read any true Zen books, it takes years to achieve Zen enlightenment. And the book Beyond The Lodge of the Sun by Chokecherry Gall Eagle, he mentioned it takes forty years to master Native American spirituality. Stephen must be a “self-proclaimed spiritual genius.”
Well, enough commentary from Swami. What is wrong with the offer? He offers 12 virtual lessons in meditation for $1500, and offers some assorted testimonies to back up the value. Would you buy it? I repeat! Would you buy it? Well, I for one wouldn’t. Have you ever watched infomercials on TV, which lasted one or two minutes only? An example is the famous Ginsu steak knives. You can cut through a steel pipe, and yet slice a tomato with ease. These knives only cost $19.95. But wait! If you buy within the next twenty minutes, you get…valued at …
See? What is missing? You need some elements you can’t find in the Stephen page.
- Perceived and actual value of the free items. These are “value added freebees”, and may even be perceived as more valuable, than the original product.
- A strong guarantee.
- A time limit.
So where did Stephen go wrong? Well, for one thing, he could have piled on some free bonuses, and tagged some value to it. “In addition to my course, you get access to two of my live teleseminars on business success, valued at $300 a seminar. And you get to ask questions of me personally.” So now he threw in a couple teleseminars, which he can host free at places like www.InstantConference.com and www.FreeConference.com. And he could add more freebees like this.
And what about the guarantee? What? You’re right! There is none! Well, I know I like to at least have my money back, and a time limit, to test the waters. Perhaps if he has twelve modules, he can offer the first two for examination, and give a sixty-day time period for trying the course. And the first two modules are theirs, just for trying it. If he were smart, he would give a free bonus, for the person sharing the reason they didn’t like the course. This would give him opportunities to both improve the product and marketing.
Finally, there is no sense of urgency. Maybe he can give a thirty-day window, before he has to raise the prices. Stephen can give a reason like “increased video production costs”, “increased Internet hosting costs”, etc. And he needs to announce the new price. So he will be forced to increase the cost to $2000, but for the next thirty days, you can get it for $1500.
Well, personally I think he got the whole angle wrong. A sound approach is to set up a inner circle program, and sell it for $1, or something. And throw in some free advice, audiotapes, and video clips, to build up to the Grand Final, which is the $1500 meditation course. By that time, he would have wined and dined his prospects with good freebees.
Swami Moochananda would speak twice as long on what is wrong spiritually, with the biography. Maybe he can do that some other time, if enough of the audience is interested.