Put De Lime In De Coconut – August 14, 2008

Put De Lime In De Coconut

There is a song I am referencing, about a sick person, going to a doctor. My guess, from the lyrics, is this person is a witch doctor. Let me share a few lyrics, from this popular song:

Said “doctor, ain’t there nothin’ I can take?”

I said “Doctor, to relieve this belly ache,”

I said “Doctor, ain’t there nothin’ I can take?”

I said “Doctor, to relieve this belly ache.”

Now lemme get this straight,

You put de lime in de coconut; you drank ’em bot’ up,

You put de lime in de coconut; you drank ’em bot’ up,

You put de lime in de coconut, you drank ’em bot’up,

You put de lime in de coconut, you call your doctor, woke ‘im up,

Now why am I sharing this? Well, many years ago, in a land far away, I used to join several fellow software consultants, and company workers, as I did contract work for Transamerica. Often, we would go to local restaurants, as there was either no food service – or a limited one. Now I struggled with the awful taste of diet Coke, and used to ask for it with a twist of lemon and lime. Somewhere in my mind, I heard this was a practice in Europe. Now everyone thought I was crazy, and I got some rather rude remarks, from a local waitress.

“Do you want a grapefruit in it also?” she would ask.

When I was a Peace Corp volunteer, in Liberia, West Africa, the folks would put lime on papaya. For me, I thought it greatly enhanced the taste. And in the coconut song, is the doctor asking to put lime in the coconut, as a medicine, or to enhance the taste?

Then we had a marketing explosion. Now you can find lime and lemon in both Pepsi, and Coke, already in the bottled version. Somebody discovered the same taste appropriation that I did some twenty years ago. Or perhaps someone in Europe did much longer. And I saw a commercial recently, for Bud Light, with lime flavor in the bottle. Now folks have been putting lime in the Mexican beer Corona, for a long time. And they have been drinking tequila, with salt and lime, “for the longest time.” It’s funny how that Billy Joel line – came in time – to complete the rhyme.

Randy Kemp

www.randykempcopywriting.com

 

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