Magic Jack Marketing Revisited

A while back I did a couple blog posts on Magic Jack. It’s a VOIP device you plug into the computer, and allows you to make phone calls anywhere – on the CHEAP! The problem is that there are many web reviews – via Google search – that show less than stellar performance from this device. Today let’s revisit them while focusing on the marketing.

A lesson from bulbs

Let’s first take a lesson from light bulbs. Did you see the PBS commercials for these new light bulbs, which look like a miniature Christmas tree?

“How many Blues Singers does it take to change a light bulb? It doesn’t matter, now that the old bulb is gone.”

“How many traders does it take to change a light bulb? One to drop it, and one to sell it, before it crashes.”

Welcom to the marketing ploy of electric companies, like Commonwealth Edison. Yet I do have these sets of vanity lights, situated within the main bathroom.  As they burn out, the Christmas tree light bulbs are a suitable replacement option.

In this case, new is better. What about Magic Jack?

Make me an offer I can’t refuse

Remember the Godfather movies? Do you recall the line Don Corleone says to Johnny? “I’m gonna make him an offer he can’t refuse.” Apparently this is what happened to Magic Jack, jumping into partnerships with dealers like Wal-Mart and Radio Shack. I recall a Business Ethics class at C.O.D., studying marketing practices of Wal-Mart. Apparently they dictate price – a perfect example is a gallon jar of pickles for $3. Somebody behind Magic Jack has clout and/or marketing savvy.

Say Yes?

I recently took a female to a Hispanic hair salon. This female insisted I wait there until the hair artistry’s complete. What could have been a boring afternoon brought redemption, when the husband had the day off. He put on the movie “Yes Men” with Jim Carrey. In the movie, the best selling author and guru says yes to everything. Say yes to everything. Yes to beautiful women. Yes to business opportunity. Yes to love. Yes to…Magic Jack?

No! Wait!

I heard they’re making inroads with rate reductions, among major phone carriers. They’re making inroads with major retailers. But when I read reviews in Google searches, the quality is questionable and unreliable. I’ll wait until 2010 and see how the reviews run.

Let’s dedicate a song to Magic Jack!  Will Magic Jack marry the big companies, and strike gold?  Or will it sink like Clementine?

Happy Easter everyone!

P.S. – We’re close to opening the gates to join the joint venture, Internet marketing team. No charge – great benefits. Keep watching for info.

Randy Kemp


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