Alternative Health Copy Legality Question

Let me be a bit philosophical here and ask this question:‭

How do you know what you can legally say and not say,‭ ‬when composing copy for alternative health products‭?

I know the answer would be R‭ & ‬D,‭ ‬but is it that simple‭?

If you watch ABC news,‭ ‬there was an interesting story a couple of days ago.‭  ‬The story centered on some health claims,‭ ‬made by the cereal maker Cheerios.‭  ‬The newscasters picked on other food makers,‭ ‬with their health claims.‭  ‬The FDA was going to pull the plug on some products.‭  ‬Yet here is my dilemma.‭  ‬How did this get past their legal department‭?  ‬Each major food company has one.

When I worked at Motorola,‭ ‬working with software products for the cell phone division,‭ ‬I would wear many hats.‭  ‬In the hat of project manager,‭ ‬or six-sigma black belt‭ ‬-‭ ‬no project was considered complete‭ ‬-‭ ‬without the blessing of their legal department.‭

On the other hand,‭ ‬I have seen many wonders,‭ ‬with alternative medicine.‭  ‬Last week,‭ ‬I had a chance to experience Qi-Gong in action‭ (‬see‭ ‬http://www.tcmpage.com/‭)‬.‭  ‬A Qi-Gong expert visited a mutual friend.‭  ‬It was a chance to experience the wonders of Qi-Gong,‭ ‬with a couple complimentary treatments.‭  ‬Yet I know there are claims I can’t legally make.‭

So back to my dilemma‭ – ‬help me out here‭!  ‬If the food companies have everything scrutinized by their legal department‭ – ‬yet the FDA voices objections‭ (‬enough to pull the pug,‭ ‬and yank the product from the shelves‭)‬,‭ ‬then what about the alternative health copywriter‭?

How do you know what you can legally say and not say,‭ ‬when composing copy for alternative health products‭?

Randy Kemp

http://www.b2b-techcopy.com

P.S. – Join us this Sunday, for a comprehensive set of copywriting questions and answers, straight from the trenches.

 

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