Inbound Marketing University

According to Wiki at, “Inbound marketing is marketing focused on getting found by customers. This sense is related to relationship marketing and Seth Godin’s idea of permission marketing. David Meerman Scott recommends that marketers ‘publish their way in’ (via blogs etc.) in contrast to outbound marketing where they used to have to ‘buy their way in’ (via paid advertisements).”

I received an ezine tip, from an acquaintance I know.  She mentioned there was a free, online training course for inbound marketing.  I visited the website and surveyed the courses, which were very intriguing:

  1. How to Blog Effectively for Business
  2. SEO Crash Course to Get Found
  3. Social Media and Building Community
  4. Successful Business Uses for FaceBook and LinkedIn
  5. Viral Marketing and World Wide Raves
  6. Advanced SEO Tactics: On Beyond Keyword Research
  7. Calls to Action and Landing Page Best Practices
  8. Inbound Lead Nurturing
  9. Successful Email Marketing
  10. Analyzing Inbound Marketing

A little more probing uncovered some very exceptional instructors, with very outstanding backgrounds.  The training was presented on video, with On 24 donating the video hosting and conferencing facilities.  Some new buzzwords were being introduced, like Viral Marketing.  But a visit to Wiki at…, found this explanation:

“The buzzwords viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. The basic form of viral marketing is not infinitely sustainable.”

Wow!  Exciting stuff!  But wait…

I have done some of this stuff already…like use FaceBook and Linkedin, created blogs, and used social media…I wonder what they say on this topics?  They say curiosity killed the cat…but they also say a cat has nine lives.  Which cat spectrum should I believe?  Perhaps I should explore Schrödinger’s cat, thought experiment – where the cat’s both live and dead, at the same time?    I signed up and went through the video presentations…researched topics I wanted more depth on (like SEO, for instance), and ended up immensely enjoying myself.

I see a Call to Action, and Best Landing Page practices.  As I watched the Webcast, my mind flashed back to prior copywriting presentations, on this topic.  Among my favorite copywriters and marketers, I absolutely adore the stuff from Ray Edwards, Michael Fortin, Ben Hart, and Clayton Makepeace.  All of the core presentations in this video were in accord with directives from these superstars.

They did a wonderful job of creating archive recordings, and making the slide presentations available for review.  In fact, I went over each video twice – even if it’s a topic I’m intimately familiar with.  Oh, yes!  I forgot to give a web address:….  Great program.  They mentioned having another launch around August 2009.

Randy Kemp


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