Pied Piper of Twitter – 30 K Dancing Rats

First The Ted Nicholas Interview

Before I do anything, I’ll like to share this cool interview.  It’s the legendary copywriter Ted Nicholas and he gives some rock solid advice.  It lasts about 60 minutes.  Drum roll, please!  Now it’s time for the “Ted Nicholas Interview – Master Copywriter” at incomediary.com….

Twitter Again – Who’s Following The Pied Piper?

Let’s also explore another list of Twitter tools.  Please check the article at twitterwatchdog….   It brings up an interesting conversation I had with a friend (who has 20 K Twitter followers) – spread over 3 Twitter accounts.  Have you seen all those ads for software that increases your Twitter followers automatically?

What’s wrong with that picture?

I’ll tell you what’s wrong!  Are you familiar with the Pied Piper of Hamelin story, told via Wiki at en.wikipedia.or…?   It’s a fairy tale from The Brothers Grimm, as written by Robert Browning.  Or you can watch the YouTube version at seo.OnYourWeb….a.  Imagine the city mayor hires the Pied Piper to rid the city of rats.  And as he plays his magic flute, all 30 K rats start dancing.  The mayor – when he sees this – becomes extremely irritated.

“I don’t want 30 K rats dancing!” responded the mayor.  “I want 30 K rats dancing out into the river.”

See the problem.  The Pied Piper of Twitter has 30 K followers, using one of these “automation software” flutes.  But they are just dancing!  None of them are dancing into the river.  What river?  Why, the river of proper keywords.  What are the “keywords” you are using to attract the proper followers?  Those are “the dancing children”, following the Pied Piper of Twitter – as he sings his song at youtube.com/wat….

Now I’m NOT implying that 30 K Twitter followers are just rats, in some kind of psychology experiment – it’s just a fairy tale in the Brothers Grimm.

The only thing worse than fairy tale rats are Twitter robots: See “The mystery behind FOLLOW and UNFOLLOW on Twitter revealed” at openpresswire.com….

What’s better – social media or traditional marketing?

Now let’s explore that 64-dollar question.  Should we use viral or traditional marketing?  To help us out, let’s talk about the Small Business Development Center Network.  The global US website is http://www.asbdc-us.org/.  In Illinois, these centers are usually found at state or junior colleges.

Let me share a cool secret: The SDBC network has the best, free coaching programs around (though SCORE at http://www.score.org/index.html, might disagree).  Each center has a staff of four to five experts, from various backgrounds.  You just plug in your zip code and find one close by.  I’ve sampled all within my zip code radius and settled on two, for the long hall.  So here is a question I asked an MBA, with a marketing background.  Should I continue with viral or traditional marketing?

The answer: Use a combination of both.  What do you think?

Randy Kemp
http://b2b-techcopy.net – Blog

http://b2b-techcopy.com – Business


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