Awber or Constant Contact – How About Door No 3?

But first – a couple great audio and  printed guides

  1. Free Webinar replay – “How To Make An Audio CD” howtomakeanaudioc….
  2. Think you can’t embed video in Linkedin? Think again. A step-by-step guide (free) blog.cantaloupe… .

I think I have the answer, unless somebody voices a bold objection.  Let me recap my earlier conversation of Aweber vs Constant Contact, in a creative team I’m leading:

Aweber Vs Constant Contact is a bit trickier

  1. The website yourezinecoach….,…, and… give some perspective.
  2. The first author says, “For a full-featured, yet easy to use auto-responder and newsletter publishing system I know use and recommend iContact.”
  3. The second gives a great table comparison of both systems.
  4. The third one is interesting, in that both contain high delivery rates (99% and 97% in the table article comparison) and Statistical analysis.
  5. Aweber offers split testing, in addition.  I see why Debbie says it’s easier, as for Aweber, you need “to be familiar with some Internet technologies, such as HTML, FTP and RSS.”  I’m also weighting Matt’s higher response rate with Aweber, and whether we primarily need an autoresponder, or a newsletter system.  I still need a day or so to reflect.

So here’s my thinking.  Aweber has split testing and more advance autoresponder features.  CC is easier to use, and has more email newsletter templates (CC – 300, Aweber – 75).

Then I asked this question, since this chap lives in the Chicago area.  What would Internet and direct response marketer Ben Hart use?  This would be relevant, since he grosses over $1 million per year in sales.  He’s also been responsible for over a half billion dollars in sales.

If you put into Google “ben hart aweber constant contact”, you find one of his books called Automatic Marketing in Scribd (…).  It’s the first Google entry.  Then search for Aweber in the document search.  It says that “the company I use for my auto-responder program is” By the way – if you get time – his book is great to read (it’s free in Scribd).

Next we go to the website… and…, we see statements like this:

  1. “So easy, even your Aunt Melba could use it!” (I don’t have an Aunt Melba, but I can test this myself – during the free trial).
  2. RSS Feeds, Surveying, Autoresponders, and List Segmentation are included at no extra charge” (I wouldn’t want to pay extra).
  3. “Market leaders like AT&T, Vonage, Symantec, International Paper, ReMax, Centex Homes, and Viacom use iContact to build stronger relationships with their customers and prospects at a fraction of the cost of traditional marketing methods.”  (Excellent.  If you go broke, some big companies will be in trouble)
  4. “Track the performance of your email blasts at a glance with our charts and graphs that are populated in real time.”  (Good.  I don’t have to wait a day or so).
  5. “Use one of our 250 professionally designed email newsletter templates or one of your own for beautiful permission-based email marketing campaigns.” (Great!  It gets close to the number that Contact Contact uses).

It should only be $10 per month per 250 subscribers, if we do a newsletter.  It also has the autoresponder power Matt needs.  And it’s used by one of the biggest names in direct response/Internet Marketing around.

An “apples to apples” comparison of the top providers of email marketing software is found at email-marketing-o….  They do a great job in listing the pros and cons of each.

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5 thoughts on “Awber or Constant Contact – How About Door No 3?

  1. Don’t forget MailChimp!

    I use both Aweber and more recently MailChip.

    What I like most about Aweber is that once I add the code to my website I never have to touch it again even if I change my sign-up for layout.

    I use Aweber here:

    For all you start-ups and small biz folks out there MailChimp is FREE for 500 contacts!!!

    I use MailChimp here:

    1. Keno:

      You are the second person to mention Mail Chimp to me. The other is a level 1 contact from Linkedin. I thought she was joking me. After you mentioned it, I looked it up. I’ve signed up for a free account and I’ll play with it, with a handful of test subjects (i.e. pulling arms of some friends).

      I also know other friends using Aweber and they like it.


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