Scribe SEO – Noah’s Ark or the Titanic?

SEO Tool

Here’s a question I posted to some copywriting groups I belong to:

What do you think of this SEO copywriting tool at http://scribeseo.com/? Remember the Star Trek episode with Captain Kirk? Someone invited a complete automated system to pilot the Enterprise. But it took the crew to manually save everything from an automated flaw.

Yet we can all benefit from a good tool – if it works. What’s your opinion (everyone can chime in) of this tool?

Here’s the commentary from my friend Brad, who has been doing SEO copywriting for many years.  I do agree with his commentary about writing.

Bottom line – SEO copywriting tools may be helpful for skilled writers, but don’t expect magic.

Brad responds:

Hi Randy, Great question. (And I do remember the Star Trek episode!)

There are a lot of these tools out there, and I’ve used one or two. The thing that’s nice about this one is the checklist feature. I think it would be helpful for two reasons.

  1. It’s hard to remember all the SEO stuff you need to do, even if you’re doing it every day.
  2. SEO best practices change. Presumably, these tools will be updated and protect you from using outdated techniques.

The big downside of these tools is that they don’t make you a good writer. Without style, grammar, and vocabulary, optimized content is stilted, mechanical, awkward, and basically unpersuasive.

Getting people to your web page via SEO is half the battle. The other half is influencing people once they arrive. If your readers are unmoved or put off by your content, you’ve wasted your SEO investment.

Bottom line – SEO copywriting tools may be helpful for skilled writers, but don’t expect magic.

Next, I sent this to someone who has a blog and is an SEO expert.  This is what they discovered in testing.

Steve Responds:

Further testing the scribe plug-in, I have noticed that although I was running the Thesis theme and the plug-in says it works with it.   I still had to install AIOSEO (which is redundant) to get rid of 2/3 red alerts on my post.  It seemed to think I didn’t have the title and meta-tags properly setup – but they were…

Next, I got an 85/100 SEO score for my test post, due to a minor placement of of main KW NOT, at the beginning of the post.

  • But when I wrote the post, I did it on purpose –  basically placing a LSI KW at the beginning for a test – so no surprise here)
  • Plus a too long excerpt (good point, didn’t notice, but nothing big)
  • and a Fleisch score improper for 5th grade English readers, which I admit I may be guilty of… all-in-all, good findings.
  • The keyword analysis was proper, although the relevancy is still to be assessed (I need to do some research to be able to validate it or not)
  • The change keyword analysis was of not much use to me, as I have been writing the post from the beginning with the target KW’s in mind, BUT for a loosely written post, unoptimized for SERP‘s on purpose, might give some ideas…
  • Tags extracted from text were properly identified
  • The visual representation of SERP tab was looking great and I find it a nice addition, never encountered on another app yet.
  • The last tab, the SEO Best practices is a very brief guide for better writing articles/posts SEO wise.

All in all, not a bad plug-in to have, although I doubt that I’d buy a monthly subscription (even reduced at $27) myself. when I can do almost all these with other free tools, some of them even better at the job – see:

  1. Web CEO (I’ve written about it on my blog)
  2. Traffic Travis (I’ve also highlighted some of its features on my blog)

So I return to my starting point – thanks to feedback from Brad and Steve

Remember the Star Trek episode with Captain Kirk? Someone invited a complete automated system to pilot the Enterprise. But it took the crew to manually save everything from an automated flaw.

 

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5 Responses

  1. Some good points there. I’ll have to take a look at Web CEO and Traffic Travis. Thanks.

    Pat

    • Patrick:
      I’ve just downloaded the free edition of Traffic Travis and look forward to testing it. Web CEO also has a free version and training. I have the small business edition of Web CEO.
      Randy

  2. I don’t use the blog commentator or pay for it. I would Google them and see what others say about them. Same with Scribe SEO.

    Should we give up on Scribe SEO? No! Let’s visit it again in 2011 – a year from now. This way we can see:

    1. What improvements they have made
    2. How other users have reviewed the software, and what they say
    3. How many downloads and people are using it

  3. I guess I have the luxury of not needing to monetize my blog so I have a somewhat less urgent approach to SEO. I believe in a write, optimize quickly (5-10 minutes) , and move on approach to blogging.
    That’s where the value in Scribe SEO comes from for me – I write because I enjoy writing, I optimize because I like to do complete work and it should be done, but not obsessed over, then I move on to the next article (often slowly).
    As far as value is concerned I look at $29 per month in terms of the value of my time, what I actually earn for that time, and what would bring more immediate results if I wasn’t spending that time optimising copy for SEO. I think it’s good value, and about enough as far as attention to SEO is concerned.

  4. If you run any of my blog posts through the Flesch-Kincaid Readability Test, you will notice it scores high on readability. You can find out more by:
    1. You can enable it in Microsoft Word with this link at http://is.gd/aSInj
    2. A Wiki article describes it at http://is.gd/aSIpG
    3. You can test writing online for this at http://is.gd/aSIuf

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