Now that Microsoft brought Skype – what will they do with it?

In case you are vacationing in Siberia or Timbuktu, I’ll share some interesting news. Microsoft Buys Video & Messaging Company, Skype, For $8.5 Billion (Microsoft Buys Video Messaging Company, Skype, For $8.5 Billion).

The Microsoft sign at the entrance of the Germ...

Image via Wikipedia

The Facebook element

The article goes on to say this:

“Because of Microsoft’s heavy investment in Facebook, it’s expected that the social network will also be able to take advantage of Skype’s unique abilities, which would obviously open the service up to a huge number of new customers.”

But FaceBook took some recent below the belt PR shots at Google, according to the story at Facebook Loses Much Face In Secret Smear On Google at Facebook Loses Much Face In Secret Smear On Google

Facebook tried to respond to this, with their side of the story at In Trying to Plant Google Privacy Story, Did Facebook Have a Point?.

It’s interesting that Google was in the bidding war. I wrote about the book The Facebook Effect: The Inside Story of the Company That Is Connecting the World by David Kirkpatrick at FaceBook Effect – Pit Bulls and Canned Worms?. In it I say this:

“Another interesting aspect is how Mark played with the venture capitalists. Often he held meetings with them, just to learn. Google was often in talks with Mark. Yet our CEO allowed Microsoft to buy ad space and used Microsoft to play against Google.”

It looks as though Mark has trained Microsoft well.

The Google element

Actually, I’m happy Google didn’t buy Skype. In case you weren’t aware of it, Google bought a competing service called Gizmo5 a few months back. Here’s what I said about it at Surprising technology trends I noticed this month:

“As of April 3, 2011, Gizmo5 service will be discontinued.”

“A few months ago, Google acquired Gizmo 5. It even brought the staff on board and made them part of Google. This even looked like a Skype competitor – now they’re dismantling it.”

Yahoo! Messenger

Image via Wikipedia

“If you are like me, you can substitute Skype out and hook it up to a Google Voice via caller ID. There’s an article on how to do this at Set Google Voice as Your Skype Caller ID.”

I’ve also wrote about the benefits of using Skype for pod casting at Your Podcast recording expert is unavailable – now what?.

But I had some concerns if Google had acquired Skype. If they can’t success with Gizmo5 (i.e. a Skype competitor), would they do the same thing with Skype?

This will be a puzzler

As you know, Windows has a tool called Windows Live Messenger. This tool has built-in video and audio chat capacity. The only missing element is the capacity to make phone calls (i.e. something that Yahoo messenger has build in. Does this mean they plan to run both Skype and Windows Live Messenger in parallel?

Microsoft in the phone operating system

Windows does feature it’s operating system in some cell phone models. It would be a perfect avenue to market Skype. I wonder what they will do with systems like Apple Iphone or Google Android? How will they implement Skype into their business model?

This week on Web Talk Radio’s Teeing It Up: Are you America’s best putter?

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  1. […] Now that Microsoft brought Skype – what will they do with it? (b2b-techcopy.net) […]

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