Winner of the book contest
We will explore the question, but first – the winner of the book contest from Launch – Content Management: The Final Frontier – Social Media Book Contest
- Use it in their book collection?
- Offered to another library?
- Let the friends of the library sell it?
Now let’s get back to Borders. There’s an article entitled What Borders Did Wrong at What Borders Did Wrong. Here’s some things the author said:
“They cut expenses to make next quarter look better – they stopped carrying such a wide selection and cut back, a bit at a time, on in-store entertainment and social options. Books were replaced with journals. They ignored the internet for a very long time.”
Cut expenses? They did that at Motorola – where I worked – for years. How many people were cut? 100 K?
Even teen entrepreneurs get what went wrong with Borders at Teen Business Forum.
- “Not Paying Close Enough Attention to Trends”
- “Big Executive Turnover”
- “Out of Touch With Customer’s Needs”
What does Andersons do right?
See article: Story’s not over for independent bookstores Story’s not over for independent bookstores
- Staff recommendations
- Google ebook petting zoo
- Tim Green Skype events
- Local authors
Something for everybody!
What do you do when folks or companies don’t listen to marketing advice?
I have an “acquaintance” who keeps making bad decisions – even after I tried to spend 2 – 3 years giving him marketing advice. Here’s what I shared with him recently:
“Over the past 2 – 3 years, I have made many attempts for you to work with SCORE (SCORE) and the Small Business Development Center (Small Business Development Center ) (i.e. via area community colleges). If you had spent the time to counsel with them and take their low-cost/free training sessions, I’m sure you wouldn’t make bad/impulsive decisions. Something to reflect upon!”
He just doesn’t get it – or he doesn’t listen. I recently took on a writing assistant. What’s the first thing he works on? It’s a business/marketing plan.
If the other guy would have hung around SCORE and the SBDC over the past 2 – 3 years – guess what? The first thing he would do is create a business plan. In the business plan, he would have a section devoted to a marketing plan.
Not he claims he’s broke. Perhaps he is telling the truth – perhaps not. But whose fault is it, if he doesn’t listen to advice?
Isn’t he really just Borders or Barnes and Noble, in the era of Amazon?
- Will Borders’ Liquidation Help or Hurt These Stocks? (fool.com)
- Borders, E-books and the Future of Book Buying (fatbooks.org)
- Will Borders’ Liquidation Help or Hurt These Stocks? (dailyfinance.com)
- Borders to Books-A-Million deal falls through (csmonitor.com)
- The Many Reasons Why Borders Bookstores Failed – Courtesy of Management Gurus (iterativepath.wordpress.com)
- An End to 40 Years of Providing Literature Which the Company Can No Longer Afford (duckwritings.wordpress.com)
Filed under: Marketing, Practical Advice | Tagged: Barnes & Noble, Books, Bookselling, Borders, Borders Group, Business, Carol Stream Illinois, E-book, Motorola, Naperville Illinois, Public library, SCORE, Shopping, Small Business, Social Media, Star Trek V: The Final Frontier, United States |