Wit and Wisdom for the Fourth of July?

Wit and Wisdom for the Fourth of July?

Academic blog posts

Let me first share some articles from some academic and other friends of mine

Wit and Wisdom

Today I’ll share some wit and wisdom – along with some non-essential nonsense – I’ll shared in answer to questions or responding to other material.  If I’m lucky, Cecil Adams from the Straight Dope column will invite me to answer a question or two.

A psychiatrist blasts

Soufrière Catholic Church
Soufrière Catholic Church (Photo credit: waywuwei)


Here’s my response to a psychiatrist’s blog post blasting catholic beliefs (Please note I’m not Catholic)

Just a note here. Psychiatry is a science. It is a hybrid of psychology and medicine. Hence, it is a science. And it is best to write about subjects within the framework of science.

When you step into talking about Catholic beliefs, you are stepping into the boundaries of theology and/or philosophy – not science. Keep in mind that the Christian faith – just like any faith (i.e. Islam and Buddhism also have different branches or divisions) – is divided into different divisions. We have the three major divisions of Roman Catholic, Eastern Orthodoxy and Protestantism. And within Protestantism, there are many divisions and/or denominations.

Even within Protestantism, we can have a super heated debate on a non-essential topic like the nature of hell. Is a fire and brimstone, annihilation, or universal reconsideration viewpoint the correct view? Each positional side can have scholars arguing from biblical history, biblical text, ancient Greek and Hebrew, etc.

Once I also took a course in theology at the College of DuPage. He was a Baptist minister, who did his graduate and doctoral work at a Catholic University. I asked him if it was possible by logic and reason to decide the proper Christian viewpoint. He thought I might be joking at first. What he suggested was such an approach was impossible.

What it boils down to is this. If you don’t like what Roman Catholicism teaches, you can join another Christian branch. Perhaps an offshoot that branched off from the historical Roman Church. Whether we agree or disagree, Roman Catholicism is the biggest Christian branch, with Eastern Orthodoxy coming in second place. And Islam is the second biggest world religion.

Keyword research

My advice to someone on keyword research

It’s really a matter of finding low competition and high search keywords. There are software tools – some free and some commercial – that will help you do it. Finding the right keyword combinations is both a science and an art. And there are many factors contributing to page 1 dominance. Factors such as how much you are an influence to others, how many quality links linking to you, relevant content, how long a domain has been in existence etc.

Psychiatrist sharing blog posts in LinkedIn group

LinkedIn (Photo credit: Christopher S. Penn)

Here’s my suggestion to him about sharing blog posts in a LinkedIn group.

You’re a psychiatrist. You probably know that any Psychiatrist’s blog that comes up on the first page of Google (i.e. especially the first 5 entries for broad keywords psychiatrist and blog), is probably very popular and read by many people. Why not go to the five blogs I mentioned (along with others you find), and comment on the posts? This will build back links to your own blog, show you as an authority, and motivate people to visit your own blog. It would be a more fruitful use of time to build readership, then just sharing frequent blog posts here.

Branding and different labels

Here’s my response to a branding and different labels discussion.

I have heard from different folks who claim to have visited different manufacturing facilities.

One might claim that the same facility that makes laundry detergent, says that from the same assembly line they put the labels Cheer, Tide, Great Value, etc. They just use an extra step to use the bluing for Cheer, etc.

Or one visiting a pineapple plant witnesses Del Monte, Jewel, etc., labels being put on the same batch of pineapple.

I have heard this from different sources that appear to be reliable and claim to be visiting the facilities on “official” business.

Or maybe it is cleaners. One claims OxiClean and another claims Oxygen clean. Or I look at Drano and Mr. Plumber (i.e. about 1/3 the cost) and they have the same ingredients. Could they both come from the same manufacturing plant?

If this is true, then could the hot sauce be just a matter of packaging, labeling and branding, but come from the same manufacturing source? That is, unless they are claiming “extra hot peppers” (i.e China varieties) and wear welding masks during the manufacturing process.

And the public would never know. Unless they are like the Coke commercial man, sneaking a bottle of Pepsi Max – only discovered when he wins the 1 million visitor prize.

Direct Response has been here before

Here’s my response to direct response has been here before blog post

“Is there anything of which one can say, ‘Look! This is something new’? It was here already, long ago; it was here before our time.”   Ecclesiastes 1:10  (NIV)

No, I’m not getting religion here.  Just quoting a saying from wisdom long ago.

Let’s face it.  Image or brand advertising takes lots of money and deep pockets.  It’s probably not a good investment for small or even medium-sized businesses.

One thing many established direct response copywriters and marketers did was test.  They tested headlines, copy, artistic layout, color combinations, etc.  They kept what worked and eliminated what didn’t.  Maybe the artistic director, copywriter, etc., think something is great – even in direct response.  But it is only science via statistical analysis and testing that proves what works in direct response.  Hence, everything that works stays around.

Craig – the fool from the Shakespearean play

Image representing LinkedIn as depicted in Cru...
Image via CrunchBase

This is from Wiki:   “Shakespearean fools are usually clever peasants or commoners that use their wits to outdo people of higher social standing. In this sense, they are very similar to the real fools, clowns, and jesters of the time, but their characteristics are greatly heightened for theatrical effect.”

So this guy Craig (fictional name) likes to interrupt LinkedIn discussions to tell jokes or play the fool.  I wrote about him twice.  Do a keyword search for LinkedIn on my blog.  Here’s my response to his telling a joke.

Got it, Craig. For a better joke, I enjoy either watching the Chicago Cubs play baseball, the “professional wrestling” matches on TV (i.e. the ones where they bad mouth each other, thrown the referee out of the ring, etc.), or the Syfy channel “original” monster movies.


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