You did your research, read plenty of articles and infographics, and spent hours carefully crafting your very first app. Now it’s time to think about doing whatever you can to make sure people find it and use it. About 90 percent of people who download an app will use it for only about six months, according to Trademob. In order to help keep your app customers active and continue to use your app, as well as to attract new users, it’s vital to focus on marketing techniques and tactics.
Harness the Power of Social Media
If you don’t already have accounts on all the social media websites, now is the time to create them. As a major bonus, using sites like Facebook and Twitter to get the word out about your app is completely free. Once you have your pages set up on all the sites including Instagram, Pinterest, LinkedIn, promote your application at least a few times a week on each site to help get the word out about what the app is and how it can benefit people. Encourage people to “like” or follow your posts by offering a discount on your app to those who do so. In addition to using social media to advertise your app, you can also connect with other groups and people that will help to boost your knowledge of app marketing and development.
Figure out the Price
Although it’s natural to want to get as much financial bang for the buck from each app download as possible, try not to price yourself right out of the app ballpark. Understandably, the apps that tend to be downloaded the most are the free or super low-priced ones, so try to price yours as low as you can. One way to make sure you are getting some revenue from all of your hard work is to create a “freemium” app that is free to download and then offers in-app purchase options, or you could also offer a subscription service for people to use the app in an ongoing way. If you decide to offer at least part of your app’s features on a subscription basis, Chargify offers an outstanding subscription management services that will help handle and manage the billing process and let you focus your time and efforts on marketing.
Create a Clever but Searchable Name
Choosing a great name for your app is an important part of your marketing plan. You can have the best and most useful app on the planet, but if no one can find it based on its name, all of your hard work will be for naught. For example, try to come up with a name that is catchy, but also has a word that ties into what the app is about. When you submit the iOS app, you will also need to create an extended name as well as a short tagline. This should include certain keywords that help to make it very clear what your app does, and allows people who are searching for an app just like yours to find it.