Digital Marketing Role Models

You’ve seen it before: the hair stylist whose hair is consistently haywire, the accountant who mismanages his money. When you want advice on how to do something, you want to know those experts in their field practice what they preach. So when it comes to digital marketing, who is worthy of praise and credibility?

Digital Marketing Role Models


Well-known as the all-in-one-marketing software for businesses, HubSpot has a lot of hype to live up to. It promises functions like blogging to CMS to calls to action to marketing automation to analytics and everything in between. It’d be easy to point to specific examples of each of these, but the best proof of all is the company’s enormous success. When the company went public, its market valuation was $880 million. Not bad. HubSpot itself has mastered the arts of building a solid brand identity, blogs (the company has multiple blogs) and, of course, inbound marketing as a larger umbrella. If you’re looking for a pro to imitate in these arenas, look no further.


Marketo has branded itself as a marketing automation software largely for midsize and enterprise companies. While the solution itself has a street reputation of being a bit complex (maybe even cumbersome), there’s no denying its efficacy. As a premier solution for the savvy, more advanced marketer, Marketo hits the mark in what it offers. Marketo provides endless resources to help with training and optimizing the use of the software. Its own use of email marketing and automated marketing methods is strategic and effective.


Unbounce prides itself on being a landing page extraordinaire, and with ammunition to back up its claim. If you’re looking for a solution that enables the layman to build, publish and test landing pages, this tool is your best friend. With a litany of case studies to peruse, as well as landing page examples, customers can see what they can expect before they ever make a commitment. One quick glance at the examples is all the evidence you need to know this is a company that understands the ins and outs of professional, successful landing pages.


Finally, what’s digital marketing without a strong brand presence? WebDAM should be the go-to guru for all things brand management. As the king of brand management software, the company delivers an easy way to keep your brand’s identity consistent, along with management of assets used in landing page creation. Check out the website and you’ll instantly see WebDAM’s credibility in action. With a distinct brand voice and imagery, the company’s marketing messages are aligned with its website messages. WebDAM was also featured in HubSpot as an example of top-notch landing page design, which corroborates its claim as expert of managing assets used in landing page creation.

These are a few companies that not only deliver what they promise to, but also take their own advice. Isn’t that both admirable and refreshing?

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