Seeking to boost the credibility of your offerings in an effort to grow your business? A case study may be worth exploring since it can show consumers that your claims about your products or services are valid.
Here are a few tips for getting started:
See How Others are Using Case Studies
Seal manufacturer Apple Rubber offers a collection of case studies on their website for visitors to access. These reports share industry insight, educate consumers on their products and ethical business practices, and dive deep into the technology behind their product.
Delete, a digital strategy agency uses case studies to provide an overview of client work, and attract new customers by allowing them to see how the agency might help refine their brand through a carefully-crafted strategy.
Find the Ideal Candidates
Carefully analyze the pool of candidates to identify those who are most qualified to be featured in your case study. Ensure the clients who you choose to highlight are extremely knowledgeable of the product or service, have experienced exceptional results, or have decided to make the switch from a competitor because you had more to offer, HubSpot suggests. Also, look for those companies who are key players in their industry or who don’t fit the mold of a traditional customer—the latter conveys your versatility as an entity.
Once you’ve selected your primary participants for the case study, it’s time to schedule an interview. But first, you’ll need to handle the small technicalities, which include obtaining their consent via a written release form and drafting up questions for them to answer beforehand to help both parties prepare for the live interview.
Now that all the administrative tasks are taken care of, it’s time to get down to business. Before you dive in head first, kindly remind the interviewee you’ll be asking a sequence of interview questions that correspond with the questionnaire.
Areas to address include:
- Overall business structure, mission, and any other relevant company information readers should know
- Problems experienced before the implementation of your product or service
- Why your product or service was chosen; focus on the benefits of what you were selling before listing out the features
- How the product or service was implemented; be specific when describing how they benefited from your product or service’s unique features
- Results achieved
- Why the interviewee would recommend your company to others
Put It All Together
Edit the responses for fluidity and grammar without altering the actual content. Also, add a captivating headline and briefly introduce the reader to your client. Discuss how you were able to assist, followed by a synopsis of the live interview responses.
A Few Additional Tips
Don’t just stop with the text. Use visuals, such as images, graphs, and videos to support your assertions and further engage readers. You also want to remain objective, which can be done by letting the customer’s voice shine through direct quotes.
Customers want proof of your company’s promises, and what better way to do so than by harnessing the power of a well-written case study? With these helpful tips, you’ll be on your way to publishing an effective case study in no time.
Filed under: Business, Marketing, Social Media | Tagged: Advertising Age, Advertising and Marketing, Case Studies, Content marketing, Digital marketing, Digital strategy, FaceBook, HubSpot, Marketing automation |