How to Sell on Amazon – B2B TechCopy

Selling on Amazon can be daunting for those who haven’t done it before, but it’s really not too difficult once you know how. Anyone can sell on Amazon: all they have to do is choose the right product, set up a profile and find a fulfillment provider.

Red Stag Fulfillment put together a complete guide to selling on Amazon, but for those who might want a quick read, we will condense it here.

Getting Started Selling on Amazon

Before you do anything else, you’ll want to select a product to sell. The best kind of product will be one that you can turn a profit from with minimum effort. A good product should:

  • Cost between $21 and $200
  • Be small, light, and easy to ship
  • Be easy to use and not easily broken (low-tech)
  • Be better quality than the competition
  • Be in high-demand (so much so that you will sell at least ten per day)
  • Give you between a 50-67% profit margin (to do this it must sell for two or three times it cost you)

Next, you will want to find a supplier. If you already run a small business you likely will already have this lineup, but if not you can start your search on Google for a wholesaler. These can be based in the United States or overseas. Alibaba is a popular site many retailers use to find wholesale suppliers overseas.

Once you know your product and your supplier you will need to calculate your profit by using the Fulfillment by Amazon Revenue Calculator. That will help you know how much you need to sell to turn a profit.

You will then need to obtain supplies like a UPC code, photograph your product and create a logo and brand image for your store.

When setting up your account it is fairly straightforward. You can choose to sell as a professional or an individual, depending on the number of items you anticipate selling. From there, just create your seller account and set up your profile (you may need some confidential information here).

Selling Your Product

When listing your product be aware of category restrictions on certain products. If you are listing a product already on Amazon you can simply type in the name of the product and choose the option to sell on your own. If the product is not on Amazon you will need to “Create a New Product”, list its information as well as FNSKU number and Amazon’s internal UPC code. You can learn how to do that here.

Once your listing is live you will need to optimize it for best results. One thing you will be optimizing for is the Buy Box. To be eligible for the Buy Box you need to:

  • Be a professional seller account
  • Be in good standing as a seller
  • Sell new items rather than using
  • Have available inventory

They also look at things like whether or not you use Fulfillment by Amazon, Seller-Fulfilled Prime, a competitive price, and a fast shipping time. Make sure your product is clearly explained, uses keywords related to the product, and has professional product photos.

Choosing a Shipping Method

When choosing how to ship your product there are three options: ship yourself, use Fulfillment by Amazon (FBA) or partner with a 3rd party logistics company. There are pros and cons to using each of these methods, but in many cases partnering with a 3rd party fulfillment company makes the most sense. The right company can give you all the convenience of FBA but provide a more customized approach for your needs and help you avoid costly taxes.

Once you have chosen a fulfillment company and have all of the logistics set up you can focus on expanding your business. If you plan to sell overseas you will want to make sure that your shipping company can accommodate these needs. Amazon has several options built in like FBA Export and Amazon Global Selling.

If you follow these basic steps you should have no problem getting started selling on Amazon. Remember to choose your product carefully, optimize your listing and choose the right fulfillment company and you will be in a great spot to make passive income on Amazon!

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