Retargeting Ads – A Savior for E-Commerce Platforms
Online shoppers remain a mystery to many e-commerce businesses. This is because their behavior is unpredictable, and driving sales depends majorly on finding a spending pattern. While you can’t say much about what goes on in a customer’s mind when shopping, there is one recurrent problem that every e-commerce business owner has faced – abandonment.
It seems like shoppers love to fill their carts with items they wish to buy only to leave it abandoned. Don’t believe it? Check this out, the percentage of customers abandoning their shopping carts has come out to be 72%. What does this mean? Well, for one, most of the customers are only placing items they wish to buy in their shopping cart.
But there is some good news as well. These shoppers with abandoning habits tend to convert through a practice called retargeting. E-commerce platforms have started using re-targeting ads that have proven to be extremely useful. Here are some statistics that show their importance:
- Out of four, three users have admitted to noticing retargeting ads.
- Out of the 72% customers that tend to abandon their shopping cart, 26% end up completing the buying process after noticing a retargeted ad.
- A majority of millennial shoppers does not mind seeing retargeting ads. To be exact, 72% of them.
So, in case you are wondering what retargeting ads entail, here is a brief overview:
Retargeting is a technique used to remarket your service. Online advertisers love using this technique to continue reminding the customers of what the left behind. Previously it was believed that only businesses suffering from high bounce rates should use this practice.
However, in today’s world, the staggering statistics of abandonment rates reflect the importance of this technique for every e-commerce business. There are many ways you can retarget your audience. However, make sure that you choose one that generates the right return on investment for your product and service. Retargeting ads are a savior of sorts for all e-commerce platforms that can attract the long-lost customers and convert them into sales.