The Art and Science of Online Listings

In the past decade, there has been a huge push towards digital communication, in personal matters and in business. Deals, negotiation, and collaboration are all very digitalized. Customers are using their phones for shopping and virtual business meetings are the new normal. If you want your business to be competitive in this digital world, having a strong online presence is a must.

In order to market your products and services effectively, you’ll need to create listings that stand out. Below are some tips to craft listings that sell fast:

Use The Science of Consumer Psychology

Understanding the fundamentals of consumer psychology will help you create a listing that’s tailored to your ideal consumer.

  • Connect with buyers’ emotions – People respond well to positive emotions, like belonging and sentimentality. Present your product as something in a way that would create a positive reaction.
  • Provide additional info – Back up your claims with stats or any other information that adds value and makes your listing more credible. This includes past reviews from other customers or other ratings.
  • Present the solution – Think about the issue that your product or service helps solve. Fill in the blank for the consumer and demonstrate your product is as such.
  • Highlight discounts and deals – If you’re offering a discount or promotion, bring attention to it by using color or font size. If you can’t change these, then highlight it upfront in the description.

For additional listing tips, check out the visual below by ForSaleByOwner. It covers more details about pricing tactics, how to convert on more listings and more.

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