In order to decide where your budget is best spent, you need to first gather data about how your customers think and feel about your product. With accurate customer feedback data, you’ll be able to identify any shortcomings and pain points that need to be addressed. Most business owners collect feedback through surveys. The tricky thing is, if a survey isn’t structured properly it could be vulnerable to response bias, leading to inaccurate results and money wasted. Take a look at the guide from Chattermill below to learn about what causes survey response bias and how to guard it against it when creating your own customer feedback questions:
A special thanks to Chattermill for this graphic.
