Small businesses have seen many ups and downs in the past year. Many businesses adjusted to rapidly changing guidelines while trying to keep their business afloat. Reflecting on challenges from the past can help you prepare for the future. Looking ahead to future trends can also give you some ideas to improve your business and get ahead of the competition.
For example, many businesses learned the power of digital marketing, but struggled with marketing due to small budgets. Knowing this ahead of time can help you plan out a marketing game plan that keeps your priorities and budget in mind. This could mean budget cuts in other areas or focusing marketing efforts on your most important channels.