Building Your Own Marketing Department

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Whether you’re running a small business or offering services over the internet, marketing yourself and your brand plays a large role in your success. If you don’t have the resources to hire a marketing team, learning to become your own marketing department may be the best option. Here’s a go-to-market strategy template to help you get started. It can seem like a daunting task at first, but as long as you carefully plan your marketing channels and target demographic, you’re likely to see results from your efforts.

Determining the Best Marketing Channel

Your marketing channels are the means by which you get your message out to potential customers. Choosing the best channels can ensure your advertising gets viewed by more people, eventually leading to more customers.

Market to Your Target Audience

You must first determine what demographic your product or services are best tailored to, whether it’s younger people, men or women, or an audience from a certain locale. When initially determining your target audience, analyze existing demographic data to see which groups are more inclined to buy your product or service. Eventually, you can use your own data to fine-tune your target audience.

Once you’ve determined a target audience, you have a better idea of what marketing channels to utilize based on what’s popular with your audience. Which channels you decide to use largely depends on your own audience, but some common channels include:

  • Email. Using email is a powerful way to reach a large audience. Crafting catchy subject lines that speak to consumers’ interests is a great way to boost your results.
  • Social media. Marketing through social media is a guaranteed way to build an expansive advertising network.
  • Posters. If your audience is limited to a specific area, localizing marketing efforts by placing posters in your community is a great option to garner attention.  

Crafting the Right Message

A good marketing message highlights the best parts of your product and speaks to consumers’ interests and needs. When creating your message, maximize effectiveness by considering your target audience and the marketing channel you’ve chosen. A powerful message demonstrates an understanding of the audience and is formatted in a way that plays to the strengths of the channel you’ve chosen.

Business cards still play an important role in marketing yourself and your business in in-person settings. You can use an online business card maker to craft the perfect look for you. Then you can pass cards along to prospective customers and contacts to help build your brand awareness.

Evaluating and Making Changes

It’s important to consider the effectiveness of your marketing efforts so that you can make changes to your strategy if needed. Data and analytics, such as web traffic or sales, can tell you instantly how well your product is performing with certain demographics. Upon analyzing the results, you may decide a change in your target audience or messaging is necessary.

Additionally, you can directly poll consumers using online surveys, which can gather valuable information. For example, asking consumers about where they heard of your brand can help shape your future marketing efforts and determine which path is best for you.

Building Your Brand 

With just a little research and effort, you can be well on your way to becoming your own marketing department. Additionally, reaching out to professionals for aid can help boost your potential. If you’re a business owner working in B2B technology, visit the B2B-TechCopy Technology Marketing Blog

Author Bio

Sam Marcum created bizbenefitguide.com which aims to help organizations thoroughly-articulate their benefits with brief, engaging multimedia material and genuine thorough reviews of health insurance companies. The site combines deep expertise in video presentations to create solutions for employers, consultants, financial institutions, and CDHC partners.

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